Sun is not exactly the ideal husband, father or son, but family takes the backseat against career. As the top brass of the leading ad agency, his mind is only fixed on being promoted to the executive creative director post.

But the announcement comes and Sun is beaten by a new colleague Ly, renowned as the Iron Lady in the ad industry. The boss believes Ly would bring a competitive edge for the agency - the female perspective. Sun and Ly are at loggerheads at first sight, and she gives him an assignment - takes home a box of female hygiene products, and present an ad idea the next morning.

That night, Sun is brainstorming in the bathtub when he accidentally drops a lamp in the water. The electric shock knocks him out, and when he wakes up in the hospital, he realizes he has a new gift - he can really hear what women think! By listening to the inner thoughts of the opposite sex, Sun quickly wins the hearts and trust of all women, and he also takes advantage of Ly by eavesdropping on her brainstorming, then copies them and present as his own work. The chauvinist suddenly becomes the expert on women psychology, and Sun soon gains the upper-hand on Ly.

As Sun continues to hear Ly's thinking, he slowly discovers her fragility and gentleness inside the Iron Lady armor. Romance soon evolves among this odd couple, and Sun is at the crossroads – Should he be honest for true love, or use his gift to regain the executive creative director post?